PERSONAL STYLIST
CONSULTATIONS FROM
THE COMFORT OF
YOUR HOME.

PERSONAL STYLIST
CONSULTATIONS FROM
THE COMFORT OF
YOUR HOME.

PERSONAL STYLIST
CONSULTATIONS
FROM THE
COMFORT OF
YOUR HOME.

PERSONAL STYLIST
CONSULTATIONS
FROM THE
COMFORT OF
YOUR HOME.

PERSONAL SHOPPING CONSULTATIONS FOR MODEST FAITH BASED APPAREL FROM THE COMFORT OF YOUR HOME

PERSONAL SHOPPING CONSULTATIONS FOR MODEST

FAITH BASED APPAREL FROM THE COMFORT OF YOUR HOME

PERSONAL SHOPPING CONSULTATIONS FOR MODEST

FAITH BASED APPAREL FROM THE COMFORT OF YOUR HOME

PROBLEM

Identifying restaurants that satisfy flavor preferences & food allergy needs remains
a challenge, often leading to overlooked options and missed dining opportunities.

SOLUTION

Develop an innovative app that maps flavor profiles and tracks food allergies, enabling confident restaurant discovery.

MY ROLE

Conduct & synthesize research, and develop iterative solutions through user testing from low to high-fidelity prototypes.

RESEARCH PLAN —

SCHEDULE —

— PHASE 1 —

DISCOVERY

PLAN RESEARCH

1. Formulate Research Plan

2. Define User Audience

CONDUCT RESEARCH

1. Competitive Landscape

2. Secondary Research

RESEARCH

1. User Personas

2. Empathy Mapping

3. Mood Board

— PHASE 1 —

DESIGN R1

DESIGN INFORMATION ARCHITECTURE

1. User Flow Red Routes

DESIGN IN LOW FIDELITY

1. Computer Wireframes

2. Group Critique

3. Combine Concepts

DESIGN INFORMATION ARCHITECTURE

1. Refine Design & Incorporate
Prototype Functionality

— PHASE 3 —

VALIDATE R1

PREPARE TO TEST

1. Create Test Script

2. Identify & Book Test Users

CONDUCT TESTING

1. Conduct Remote Moderated
Usability Tests

SYNTHESIZE RESULTS

1. Create Usability Test Report

2. Address Any Critical Errors
3. Present Concept to Client

— PHASE 4 —

DESIGN R2

DESIGN IN HIGH FIDELITY

1. Refine Design Based On

Usability Test Findings,
Group and Client Feedback

— PHASE 5 —

VALIDATE R2

PREPARE TO TEST

1. Create Modified Test Script

2. Identify & Book Test Users

CONDUCT TESTING

1. Conduct Remote Moderated
Usability Tests

SYNTHESIZE RESULTS

1. Create Usability Test Report

2.Address Errors
3. Present Concept to Client

— PHASE 6 —

DESIGN R3

ITERATE IN HIGH FIDELITY

1. Refine Design Based On

Usability Test Findings,
Group and Client Feedback

2. Final Presentation to Client
3.Handoff Final Deliverables
to Client

RESEARCH PLAN —

SCHEDULE —

— PHASE 1 —

DISCOVERY

PLAN RESEARCH

1. Formulate Research Plan

2. Define User Audience

CONDUCT RESEARCH

1. Competitive Landscape

2. Secondary Research

RESEARCH

1. User Personas

2. Empathy Mapping

3. Mood Board

— PHASE 1 —

DESIGN R1

DESIGN INFORMATION ARCHITECTURE

1. User Flow Red Routes

DESIGN IN LOW FIDELITY

1. Computer Wireframes

2. Group Critique

3. Combine Concepts

DESIGN INFORMATION ARCHITECTURE

1. Refine Design & Incorporate
Prototype Functionality

— PHASE 3 —

VALIDATE R1

PREPARE TO TEST

1. Create Test Script

2. Identify & Book Test Users

CONDUCT TESTING

1. Conduct Remote Moderated
Usability Tests

SYNTHESIZE RESULTS

1. Create Usability Test Report

2. Address Any Critical Errors
3. Present Concept to Client

— PHASE 4 —

DESIGN R2

DESIGN IN HIGH FIDELITY

1. Refine Design Based On

Usability Test Findings,
Group and Client Feedback

— PHASE 5 —

VALIDATE R2

PREPARE TO TEST

1. Create Modified Test Script

2. Identify & Book Test Users

CONDUCT TESTING

1. Conduct Remote Moderated
Usability Tests

SYNTHESIZE RESULTS

1. Create Usability Test Report

2.Address Errors
3. Present Concept to Client

— PHASE 6 —

DESIGN R3

ITERATE IN HIGH FIDELITY

1. Refine Design Based On

Usability Test Findings,
Group and Client Feedback

2. Final Presentation to Client
3.Handoff Final Deliverables
to Client

• Faith-conscious women 25-50
• Prefer elegant/modest fashion
• Desire a curated shopping experience
• Alignment with their beliefs & style

USER AUDIENCE

• Faith-conscious women 25-50
• Prefer elegant/modest fashion
• Desire a curated shopping experience
• Alignment with their beliefs & style

USER AUDIENCE

PRELIMINARY RESEARCH —

COMPETITIVE LANDSCAPE / COMPARISON —

APPLICATION FEATURE
Category
Video Shopping Type
Human Element
Integration Level
Key Features
Pricing
Best For
Example Use Cases
BOUTIQ PERSONAL VIDEO SHOPPING
Shopify App
1-to-1 personal video clienteling (instant or by appointment)
Yes - live video with real agents
Full Shopify sync (cart,
checkout, analytics)
Shoppable video, checkout sync, analytics, abandoned cart follow-up
From $90/month + usage fees
Sellers wanting personalized,
high-touch video shopping
Upselling fashion items via
live video sessions
APPLICATION FEATURE
Category
Video Shopping Type
Human Element
Integration Level
Key Features
Pricing
Best For
Example Use Cases
BOUTIQ PERSONAL VIDEO SHOPPING
Shopify App
Autonomous or human-assisted
video commerce
Optional (Al-driven or pre-recorded)
Shopify store embedded
videos and product display
Shoppable recorded/live
videos, product demos
Not listed, contact for pricing
Stores needing interactive shoppable
video without agents
DIY demonstrations or automated
product walkthroughs
APPLICATION FEATURE
Category
Video Shopping Type
Human Element
Integration Level
Key Features
Pricing
Best For
Example Use Cases
GUMSTACK
Service / Platform
1-to-1 live video shopping with brand
ambassadors
Yes - real brand ambassadors
providing shop support
Website integration with
shoppable video calls
Brand ambassador matching,
SAT/PS tracking, instant help
Custom packages
Brands offering expert-led
personal shopping experience
Appliance or complex product
consultations via video
APPLICATION FEATURE
Category
Video Shopping Type
Human Element
Integration Level
Key Features
Pricing
Best For
Example Use Cases
CONFERWITH
Service / Platform
Shoppable video, checkout sync,
analytics, abandoned cart follow-up
Yes - on-demand agent via video
Web/app integration for
live video calls
1-click video, mobile-first,
callback scheduling
Not listed, contact for pricing
Stores needing fast on-site video
customer support
Virtual store visits or real-time
visual assistance

COMPETITIVE LANDSCAPE / ANALYSIS +

Analyzing the competitive landscape I identified strengths & weakness of the other products currently or the market offering similar services. The primary feature of all products was the video chat feature, but each was paired with different complimentary features.

SECONDARY RESEARCH +

PRELIMINARY RESEARCH —

COMPETITIVE LANDSCAPE / COMPARISON —

APPLICATION FEATURE
Category
Video Shopping Type
Human Element
Integration Level
Key Features
Pricing
Best For
Example Use Cases
BOUTIQ PERSONAL VIDEO SHOPPING
Shopify App
1-to-1 personal video clienteling (instant or by appointment)
Yes - live video with real agents
Full Shopify sync (cart,
checkout, analytics)
Shoppable video, checkout sync, analytics, abandoned cart follow-up
From $90/month + usage fees
Sellers wanting personalized,
high-touch video shopping
Upselling fashion items via
live video sessions
APPLICATION FEATURE
Category
Video Shopping Type
Human Element
Integration Level
Key Features
Pricing
Best For
Example Use Cases
BOUTIQ PERSONAL VIDEO SHOPPING
Shopify App
Autonomous or human-assisted
video commerce
Optional (Al-driven or pre-recorded)
Shopify store embedded
videos and product display
Shoppable recorded/live
videos, product demos
Not listed, contact for pricing
Stores needing interactive shoppable
video without agents
DIY demonstrations or automated
product walkthroughs
APPLICATION FEATURE
Category
Video Shopping Type
Human Element
Integration Level
Key Features
Pricing
Best For
Example Use Cases
GUMSTACK
Service / Platform
1-to-1 live video shopping with brand
ambassadors
Yes - real brand ambassadors
providing shop support
Website integration with
shoppable video calls
Brand ambassador matching,
SAT/PS tracking, instant help
Custom packages
Brands offering expert-led
personal shopping experience
Appliance or complex product
consultations via video
APPLICATION FEATURE
Category
Video Shopping Type
Human Element
Integration Level
Key Features
Pricing
Best For
Example Use Cases
CONFERWITH
Service / Platform
Shoppable video, checkout sync,
analytics, abandoned cart follow-up
Yes - on-demand agent via video
Web/app integration for
live video calls
1-click video, mobile-first,
callback scheduling
Not listed, contact for pricing
Stores needing fast on-site video
customer support
Virtual store visits or real-time
visual assistance

COMPETITIVE LANDSCAPE / ANALYSIS +

SECONDARY RESEARCH +

RESEARCH SYNTHESIS —

PERSONAS —

Generating personas helped to keep the user's needs central during the design process & improved decision making by filtering the choices through the target user's perspective.

NAME & AGE: MIRIAM / 28

OCCUPATION: HOMEMAKER
EDUCATION: BACHELOR OF ARTS
SHOPPING FREQ: WEEKLY
MARITAL STATUS: MARRIED
CHILDREN: 2 BOYS / 2 GIRLS
INCOME: $120,000/YEAR
"I need a one-stop shop for
stylish, modest fashion for
my entire family.'
PSYCHOGRAPHICS
• Values faith-based living &
prioritizes modesty in fashion
choices for herself & her
daughters.
• Enjoys quality, stylish clothing
that aligns with religious
principles.
• Prefers shopping at stores that
provide a welcoming, commu-
nity oriented environment.
BEHAVIORS
• Shops frequently for family
clothing, especially for Shabbat
and holidays.
• Seeks durable and comfortable
clothing for daily wear and spe-
cial occasions.
• Engages with brands that align
with her values, often discover-
ing them through social media.
PAIN POINTS
• Difficulty finding modest
clothing that is both fashion-
able and high-quality.
• Struggles with inconsistent
sizing across different brands.
• Prefers in-store shopping but
has limited time due to family
responsibilities.
GOALS & MOTIVATIONS
• Wants a single destination
where she can shop for herself
and her children.
• Looks for brands that balance
style, comfort, and faith-based
modesty.
• Appreciates a shopping experi-
ence that feels tailored to her
needs as a busy mother.
NAME & AGE: SARAH / 27
OCCUPATION: HR DIRECTOR
EDUCATION: MA BUS ADMIN
SHOPPING FREQ: BI-MONTHLY
MARITAL STATUS: ENGAGED
CHILDREN: NONE
INCOME: $85,000/YEAR
"Elegant, modest fashion should
be effortless and perfect for both the office and social events.'
PSYCHOGRAPHICS
• Values modern modest fashion
that fits both professional and
social settings.
• Interested in ethically sourced
and sustainable fashion.
• Prefers shopping at high-end,
faith-conscious brands.
BEHAVIORS
• Shops primarily online but
visits stores for special events
and sales.
• Invests in high-quality, timeless
pieces rather than fast fashion.
• Prefers minimal, elegant styles
that transition from work to
social occasions.
PAIN POINTS
• Struggles to find modest busi-
ness attire that is trendy yet
professional.
• Limited access to in-store
shopping due to a demanding
work schedule.
• Finds it difficult to locate high-
quality modest brands in main-
stream department stores.
GOALS & MOTIVATIONS
• Seeks a shopping experience
that offers both convenience
and exclusivity.
• Values curated collections that
align with her personal style.
• Wants access to exclusive
modest fashion brands in one
location.
NAME & AGE: RIVKA / 23
OCCUPATION: STUDENT
EDUCATION: BA FASHION
SHOPPING FREQ: MONTHLY
MARITAL STATUS: SINGLE
CHILDREN: NONE
INCOME: $20,000/YEAR
"Modest fashion can be trendy too, I want stylish options that reflect
my personality."
PSYCHOGRAPHICS
• Enjoys experimenting w/ mod-
est fashion trends while main-
taining religious guidelines.
• Highly engaged in social media,
following modest influencers
and fashion brands.
• Prefers shopping experiences
that feel fresh, youthful, and
community-driven.
BEHAVIORS
• Frequently shops tor casual
and social -event outfits.
• Engages in online shopping but
prefers in-person experiences
for inspiration.
• Shares her fashion finds on
social media, influencing her
peers.
PAIN POINTS
• Limited budget for premium
modest brands.
• Finds some modest styles out-
dated or not aligned with youth-
ful trends.
• Struggles to find modest
activewear and swimwear
options.
GOALS & MOTIVATIONS
• Wants affordable, stylish
modest fashion that reflects
her personality.
• Seeks an inclusive and trendy
shopping environment catering
to younger women.
• Enjoys community-driven
events, such as modest fashion
shows or influencer meetups.
NAME & AGE: CHAYA / 50
OCCUPATION: COUNSELOR
EDUCATION: BA SOCIAL WORK
SHOPPING FREQ: MONTHLY
MARITAL STATUS: MARRIED
CHILDREN: 2 GROWN
INCOME: $60,000/YEAR
"I invest in timeless, high-end modest fashion that aligns with my values and lifestyle.'
PSYCHOGRAPHICS
• Invests in high-end, timeless
modest fashion for professional
and social settings.
• Strong advocate for supporting
faith-based businesses and de-
signers.
• Prefers classic styles over fast
fashion trends.
BEHAVIORS
• Shops for sophisticated,
elegant attire for events and
community engagements.
• Prefers boutique-style
customer service with person-
alized shopping assistance.
• Attends in-store events, such
as fashion launches and charity
galas.
PAIN POINTS
• Limited access to high-end
modest designers in main-
stream department stores.
• Struggles to find occasion wear
that aligns with her religious
standards.
• Prefers in-person shopping ex-
periences but needs efficient
service due to a busy schedule.
GOALS & MOTIVATIONS
• Wants a refined shopping
experience with exclusive mod-
est brands.
• Seeks elegant styles that
reflect both her faith and
professional standing.
• Enjoys supporting businesses
that align with her values
NAME & AGE: DEVORAH / 30
OCCUPATION: HOMEMAKER
EDUCATION: AA ECE
SHOPPING FREQ: BI-WEEKLY
MARITAL STATUS: MARRIED
CHILDREN: EXPECTING
INCOME: $90,000/YEAR HI
"I need fashionable yet practical modest clothing for motherhood, from maternity to everyday wear."
PSYCHOGRAPHICS
• Values practical yet stylish
modest clothing for herself and
her growing family.
• Focuses on high-quality, long -
lasting pieces.
• Enjoys shopping as part of self-
care & community engagement
BEHAVIORS
• Regularly shops for both
maternity and postpartum-
friendly modest fashion.
• Engages with faith-based influ-
encers for modest fashion
inspiration.
• Prefers shopping in stores
where she can touch and feel
fabrics before purchasing.
PAIN POINTS
• Limited options for stylish
maternity and nursing-friendly
modest clothing.
• Difficulty finding affordable,
high-quality modest fashion for
different life stages.
• Navigating modest activewear
options that balance function
and faith-based values.
GOALS & MOTIVATIONS
•Wants convenient, all-in-one
shopping for herself and her
child.
• Seeks fashionable yet comfort-
able modest options.
• Enjoys a welcoming, family
friendly shopping environment.

EMPATHY MAPPING +

Creating empathy mapping helped in understanding the users emotions, perspectives, and motivations far beyond what the secondary research established.

MOOD BOARD +

A mood board was created to help with the ideation process by beginning to organize and communicate a particular aesthetic and serve as a source of inspiration Creating this visual representation of desired goals or tasks the product would accomplish is an invaluable resource during the initial steps of the design process.

RESEARCH SYNTHESIS —

PERSONAS —

Generating personas helped to keep the user's needs central during the design process & improved decision making by filtering the choices through the target user's perspective.

NAME & AGE: MIRIAM / 28

OCCUPATION: HOMEMAKER
EDUCATION: BACHELOR OF ARTS
SHOPPING FREQ: WEEKLY
MARITAL STATUS: MARRIED
CHILDREN: 2 BOYS / 2 GIRLS
INCOME: $120,000/YEAR
"I need a one-stop shop for
stylish, modest fashion for
my entire family.'
PSYCHOGRAPHICS
• Values faith-based living &
prioritizes modesty in fashion
choices for herself & her
daughters.
• Enjoys quality, stylish clothing
that aligns with religious
principles.
• Prefers shopping at stores that
provide a welcoming, commu-
nity oriented environment.
BEHAVIORS
• Shops frequently for family
clothing, especially for Shabbat
and holidays.
• Seeks durable and comfortable
clothing for daily wear and spe-
cial occasions.
• Engages with brands that align
with her values, often discover-
ing them through social media.
PAIN POINTS
• Difficulty finding modest
clothing that is both fashion-
able and high-quality.
• Struggles with inconsistent
sizing across different brands.
• Prefers in-store shopping but
has limited time due to family
responsibilities.
GOALS & MOTIVATIONS
• Wants a single destination
where she can shop for herself
and her children.
• Looks for brands that balance
style, comfort, and faith-based
modesty.
• Appreciates a shopping experi-
ence that feels tailored to her
needs as a busy mother.
NAME & AGE: SARAH / 27
OCCUPATION: HR DIRECTOR
EDUCATION: MA BUS ADMIN
SHOPPING FREQ: BI-MONTHLY
MARITAL STATUS: ENGAGED
CHILDREN: NONE
INCOME: $85,000/YEAR
"Elegant, modest fashion should
be effortless and perfect for both the office and social events.'
PSYCHOGRAPHICS
• Values modern modest fashion
that fits both professional and
social settings.
• Interested in ethically sourced
and sustainable fashion.
• Prefers shopping at high-end,
faith-conscious brands.
BEHAVIORS
• Shops primarily online but
visits stores for special events
and sales.
• Invests in high-quality, timeless
pieces rather than fast fashion.
• Prefers minimal, elegant styles
that transition from work to
social occasions.
PAIN POINTS
• Struggles to find modest busi-
ness attire that is trendy yet
professional.
• Limited access to in-store
shopping due to a demanding
work schedule.
• Finds it difficult to locate high-
quality modest brands in main-
stream department stores.
GOALS & MOTIVATIONS
• Seeks a shopping experience
that offers both convenience
and exclusivity.
• Values curated collections that
align with her personal style.
• Wants access to exclusive
modest fashion brands in one
location.
NAME & AGE: RIVKA / 23
OCCUPATION: STUDENT
EDUCATION: BA FASHION
SHOPPING FREQ: MONTHLY
MARITAL STATUS: SINGLE
CHILDREN: NONE
INCOME: $20,000/YEAR
"Modest fashion can be trendy too, I want stylish options that reflect
my personality."
PSYCHOGRAPHICS
• Enjoys experimenting w/ mod-
est fashion trends while main-
taining religious guidelines.
• Highly engaged in social media,
following modest influencers
and fashion brands.
• Prefers shopping experiences
that feel fresh, youthful, and
community-driven.
BEHAVIORS
• Frequently shops tor casual
and social -event outfits.
• Engages in online shopping but
prefers in-person experiences
for inspiration.
• Shares her fashion finds on
social media, influencing her
peers.
PAIN POINTS
• Limited budget for premium
modest brands.
• Finds some modest styles out-
dated or not aligned with youth-
ful trends.
• Struggles to find modest
activewear and swimwear
options.
GOALS & MOTIVATIONS
• Wants affordable, stylish
modest fashion that reflects
her personality.
• Seeks an inclusive and trendy
shopping environment catering
to younger women.
• Enjoys community-driven
events, such as modest fashion
shows or influencer meetups.
NAME & AGE: CHAYA / 50
OCCUPATION: COUNSELOR
EDUCATION: BA SOCIAL WORK
SHOPPING FREQ: MONTHLY
MARITAL STATUS: MARRIED
CHILDREN: 2 GROWN
INCOME: $60,000/YEAR
"I invest in timeless, high-end modest fashion that aligns with my values and lifestyle.'
PSYCHOGRAPHICS
• Invests in high-end, timeless
modest fashion for professional
and social settings.
• Strong advocate for supporting
faith-based businesses and de-
signers.
• Prefers classic styles over fast
fashion trends.
BEHAVIORS
• Shops for sophisticated,
elegant attire for events and
community engagements.
• Prefers boutique-style
customer service with person-
alized shopping assistance.
• Attends in-store events, such
as fashion launches and charity
galas.
PAIN POINTS
• Limited access to high-end
modest designers in main-
stream department stores.
• Struggles to find occasion wear
that aligns with her religious
standards.
• Prefers in-person shopping ex-
periences but needs efficient
service due to a busy schedule.
GOALS & MOTIVATIONS
• Wants a refined shopping
experience with exclusive mod-
est brands.
• Seeks elegant styles that
reflect both her faith and
professional standing.
• Enjoys supporting businesses
that align with her values
NAME & AGE: DEVORAH / 30
OCCUPATION: HOMEMAKER
EDUCATION: AA ECE
SHOPPING FREQ: BI-WEEKLY
MARITAL STATUS: MARRIED
CHILDREN: EXPECTING
INCOME: $90,000/YEAR HI
"I need fashionable yet practical modest clothing for motherhood, from maternity to everyday wear."
PSYCHOGRAPHICS
• Values practical yet stylish
modest clothing for herself and
her growing family.
• Focuses on high-quality, long -
lasting pieces.
• Enjoys shopping as part of self-
care & community engagement
BEHAVIORS
• Regularly shops for both
maternity and postpartum-
friendly modest fashion.
• Engages with faith-based influ-
encers for modest fashion
inspiration.
• Prefers shopping in stores
where she can touch and feel
fabrics before purchasing.
PAIN POINTS
• Limited options for stylish
maternity and nursing-friendly
modest clothing.
• Difficulty finding affordable,
high-quality modest fashion for
different life stages.
• Navigating modest activewear
options that balance function
and faith-based values.
GOALS & MOTIVATIONS
•Wants convenient, all-in-one
shopping for herself and her
child.
• Seeks fashionable yet comfort-
able modest options.
• Enjoys a welcoming, family
friendly shopping environment.

EMPATHY MAPPING +

Creating empathy mapping helped in understanding the users emotions, perspectives, and motivations far beyond what the secondary research established.

MOOD BOARD +

"Personal video
shopping consultations
would allow me to shop more
frequently given my busy
work schedule." — Sarah

"Personal video
shopping consultations
would allow me to shop more
frequently given my busy
work schedule." — Sarah

INFORMATION ARCHITECTURE —

USER FLOW RED ROUTES —

Creating empathy mapping helped in understanding the users emotions, perspectives, and motivations far beyond what the secondary research established.

INFORMATION ARCHITECTURE —

USER FLOW RED ROUTES —

Creating empathy mapping helped in understanding the users emotions, perspectives, and motivations far beyond what the secondary research established.

LOW FIDELITY DESIGNS —

WIREFRAMES —

Designing wireframes based on the user flow blueprints helped to maintain focus on the structure, layout, and functionality. Wireframes are the first visual culmination of the preliminary research phase of the design process, and help to maintain focus on the structure over visual aesthetics.

LOW FIDELITY DESIGNS —

WIREFRAMES —

HIGH FIDELITY DESIGN R1 —

PROTOTYPE —

One of the most exciting and rewarding stages of the design process is the creation of the first iteration of nigh fidelity mock-ups. Seeing everything come together in color with more refined details is the moment where the product design comes to life. This first iteration is a direct reflection of the amount of time and effort put into the previous stages.

HIGH FIDELITY DESIGN R1 —

PROTOTYPE —

"The sizing page was clear and
straightforward, I didn't see the need
for the body shape questions." - Christina

"The sizing page was clear and
straightforward, I didn't see the need
for the body shape questions." - Christina

Survey participants felt

the curated outfit example

section needed to offer a

more diverse selection of

styles/outfits.

Respondents directly or

indirectly communicated a

desire for a larger product

area within each screen

over the video caller image.

Participants felt having the

ability to upload images of

their wardrobe or types of

clothing they were seeking

was very attractive feature.

Survey participants

acknowledged how useful

the service could be and

how it could increase their

purchasing frequency.

USABILITY TESTING THE PROTOTYPE REVEALED

VALIDATE R1 —

USABILITY TEST REPORT —

Usability testing of the first high-fidelity prototypes revealed that while participants could navigate the sales associate call interface with ease, the small screen space allocated to the apparel archive, Shop Together, and media share features caused visual strain and hindered comprehension. Participants also noted issues with the proximity of the call toolbar to other menus and the small font size of product descriptions. Based on this feedback, the design was refined to prioritize sales-driving features by expanding their screen presence, simplifying navigation, and improving visual hierarchy. Adjustments included making customer intake information and the apparel archive more accessible within the dashboard, replacing the gradient navigation with the standard branded menu for consistency, and adding clearer call initiation options within the appointment workflow.

ERROR RATING

PROBLEM

SOLUTION

CRITICAL

The space showcasing the presented products should be larger than the video feed area.

Rework design/layout so that the product section is the hero of each screen.

MINOR

Curated outfits "None match my preferences."

Update examples to include a more diverse selection

MINOR

Would more likely to use if available the same day.

Maybe offer "Drop in today section" for same day app.

MINOR

Having entered pertinent sizing information, questioned the need for "Describe my body shape." follow section.

Remove the "Describe my body shape," since the all it provides is additional descriptive value.

MINOR

Questioned the need for intake areas other than size information and brand preference for conusltation.

Possibly make the other intake information areas an option left up to the individual scheduling.

NORMAL

On a video call is there a need for chat?

Yes, to provide recordable information such as sizing….

VALIDATE R1 —

USABILITY TEST REPORT —

ERROR RATING

PROBLEM

SOLUTION

CRITICAL

The space showcasing the presented products should be larger than the video feed area.

Rework design/layout so that the product section is the hero of each screen.

MINOR

Curated outfits "None match my preferences."

Update examples to include a more diverse selection

MINOR

Would more likely to use if available the same day.

Maybe offer "Drop in today section" for same day app.

MINOR

Having entered pertinent sizing information, questioned the need for "Describe my body shape." follow section.

Remove the "Describe my body shape," since the all it provides is additional descriptive value.

MINOR

Questioned the need for intake areas other than size information and brand preference for conusltation.

Possibly make the other intake information areas an option left up to the individual scheduling.

NORMAL

On a video call is there a need for chat?

Yes, to provide recordable information such as sizing….

HIGH FIDELITY DESIGN R2 —

PROTOTYPE —

Incorporating feedback from usability testing participants, fellow team members, and the client, a second iteration of high-fidelity mock-ups were developed with significant refinements. Insights from usability tests and team members highlighted areas that needed better clarity, accessibility, and usability. These perspec-
tives helped shape a more intuitive, visually balanced & functionally effective design for the next phase of development.

HIGH FIDELITY DESIGN R2 —

PROTOTYPE —

VALIDATE R2 —

USABILITY TEST REPORT —

In the second round of usability testing, participants completed tasks smoothly without visual strain, showing that typography improvements enhanced readability. They requested additional intake details, such as contact numbers, mailing addresses, and payment information, while also expressing confusion between the Apparel Archive and Shop Together features. Although participants praised the media share tool for its potential to create virtual in-store experiences, it was removed due to internal team concerns. Significant redesigns to the intake and scheduling flows led to the omission of brand preference selection, a feature that could have improved personalization for the store’s niche, faith-based customer base but was ultimately excluded despite its relevance.

ERROR RATING

PROBLEM

SOLUTION

CRITICAL

Buttons not working correctly in intake process.

Fix prototype linking, make sure all CTA's are functional

MINOR

Intake process could be simplified and shortened.

Rework user flow to reduce number of screens in intake.

MINOR

Provide ability to select colors from color wheel, instead of a set selection of colors.

Rework intake screen to replace the selection of colors with a color wheel that allows users to select their own.

VALIDATE R2 —

USABILITY TEST REPORT —

ERROR RATING

PROBLEM

SOLUTION

CRITICAL

Buttons not working correctly in intake process.

Fix prototype linking, make sure all CTA's are functional

MINOR

Intake process could be simplified and shortened.

Rework user flow to reduce number of screens in intake.

MINOR

Provide ability to select colors from color wheel, instead of a set selection of colors.

Rework intake screen to replace the selection of colors with a color wheel that allows users to select their own.

FINAL PROTOTYPE —

PROTOTYPE —

FINAL PROTOTYPE —

PROTOTYPE —

THE RUNDOWN —

WHAT I LEARNED —

Working on the American Dream shopping mall’s The Address project allowed me to apply the product development process I learned through the Springboard program while collaborating with a team of designers under real-world project constraints. Collaborating from the ideation stage through to high-fidelity design enabled us to create a more robust, innovative, and user-centered solution by incorporating diverse perspectives. This collaborative approach also accelerated the project timeline, allowing us to develop a successful user-centered MVP much faster than a single designer could have on their own.

WHAT IT SOLVED —

The browser-based solution we developed addressed the store's challenge of utilizing slow customer traffic periods by enabling sales associates to provide personalized shopping consultations remotely, allowing customers to shop from the comfort of their own homes during these times. By implementing a service model that required customers to pay a deposit, which could be applied toward any purchases made as a result of the consultation but retained if no purchase was made, allowing the store to continue generating revenue even during low traffic periods.

THE RUNDOWN —

WHAT I LEARNED —

WHAT IT SOLVED —

PROBLEM

Identifying restaurants that satisfy flavor preferences and food allergy needs remains a challenge, often leading to overlooked options and missed dining opportunities.

SOLUTION

Develop an innovative app that maps flavor profiles and tracks food allergies, enabling confident restaurant discovery.

MY ROLE

Conduct & synthesize research, and develop iterative solutions through user testing from low to high-fidelity prototyping.

RESEARCH PLAN —

SCHEDULE —

— PHASE 1 —

DISCOVERY

PLAN RESEARCH

1. Formulate Research Plan

2. Define User Audience

CONDUCT RESEARCH

1. Competitive Lanscape

2. Secondary Research

RESEARCH SYNTHESIZE

1. User Personas
2. Empathy Mapping

3. Mood Board

— PHASE 2 —

DESIGN R1

DESIGN INFORMATION ARCHITECTURE

1. User Flow Red Routes

DESIGN IN LOW FIDELITY

1. Computer Wireframes

2. Group Critique
3. Combine Concepts

DESIGN PROTOTYPE

1. Refine Design & Incorporate
Prototype Functionality

— PHASE 3 —

VALIDATE R1

PREPARE TO TEST

1. Create Test Script

2. Identify & Book Test Users

CONDUCT TESTING

1. Conduct Remote Moderated
Usability Tests

SYNTHESIZE RESULTS

1. Create Usability Test Report
2. Address Errors
3. Present Concept to Client

— PHASE 4 —

DESIGN R2

DESIGN IN HIGH FIDELITY

1. Refine Design Based On

Usability Test Findings,
Group and Client Feedback

— PHASE 5 —

VALIDATE R2

PREPARE TO TEST

1. Create Modified Test Script

2. Identify & Book Test Users

CONDUCT TESTING

1. Conduct Remote Moderated
Usability Tests

SYNTHESIZE RESULTS

1. Create Usability Test Report
2. Address Errors
3. Present Concept to Client

— PHASE 6 —

DESIGN R3

ITERATE IN HIGH FIDELITY

1. Refine Design Based On

Usability Test Findings,
Group and Client Feedback
2. Final Presentation to Client

3. Handoff Final Deliverables
to Client

RESEARCH PLAN —

SCHEDULE —

— PHASE 1 —

DISCOVERY

PLAN RESEARCH

1. Formulate Research Plan

2. Define User Audience

CONDUCT RESEARCH

1. Competitive Lanscape

2. Secondary Research

RESEARCH SYNTHESIZE

1. User Personas
2. Empathy Mapping

3. Mood Board

— PHASE 2 —

DESIGN R1

DESIGN INFORMATION ARCHITECTURE

1. User Flow Red Routes

DESIGN IN LOW FIDELITY

1. Computer Wireframes

2. Group Critique
3. Combine Concepts

DESIGN PROTOTYPE

1. Refine Design & Incorporate
Prototype Functionality

— PHASE 3 —

VALIDATE R1

PREPARE TO TEST

1. Create Test Script

2. Identify & Book Test Users

CONDUCT TESTING

1. Conduct Remote Moderated
Usability Tests

SYNTHESIZE RESULTS

1. Create Usability Test Report
2. Address Errors
3. Present Concept to Client

— PHASE 4 —

DESIGN R2

DESIGN IN HIGH FIDELITY

1. Refine Design Based On

Usability Test Findings,
Group and Client Feedback

— PHASE 5 —

VALIDATE R2

PREPARE TO TEST

1. Create Modified Test Script

2. Identify & Book Test Users

CONDUCT TESTING

1. Conduct Remote Moderated
Usability Tests

SYNTHESIZE RESULTS

1. Create Usability Test Report
2. Address Errors
3. Present Concept to Client

— PHASE 6 —

DESIGN R3

ITERATE IN HIGH FIDELITY

1. Refine Design Based On

Usability Test Findings,
Group and Client Feedback
2. Final Presentation to Client

3. Handoff Final Deliverables
to Client

• Faith-conscious women 25-50
• Prefer elegant/modest fashion
• Desire a curated shopping experience
• Alignment with their beliefs & style

USER AUDIENCE

• Faith-conscious women 25-50
• Prefer elegant/modest fashion
• Desire a curated shopping experience
• Alignment with their beliefs & style

USER AUDIENCE

PRELIMINARY RESEARCH —

COMPETITIVE LANDSCAPE / COMPARISON —

APPLICATION FEATURE

Video Shopping Type

Human Element

Integration Level

Key Features

Pricing

Best For

Example Use Cases

BOUTIQ PERSONAL VIDEO SHOPPING

Shopify App

1-to-1 personal video clienteling (instant or by appointment)

Yes - live video with real agents

Full Shopify sync (cart,

checkout, analytics)

Shoppable video, checkout sync, analytics, abandoned cart follow-up

From $90/month + usage fees

Sellers wanting personalized,

high-touch video shopping

Upselling fashion items via
live video sessions

IMMERSIVE SHOPPING & VIDEOS

Shopify App

Autonomous or human-assisted video commerce

Optional (Al-driven or pre-recorded)

Shopify store embedded

videos and product display

Shoppable recorded/live

videos, product demos

Not listed, contact for pricing

Stores needing interactive shoppable video without agents

DIY demonstrations or automated product walkthroughs

GUMSTACK

Service / Platform

1-to-1 live video shopping with brand ambassadors

Yes - real brand ambassadors

providing shop support

Website integration with

shoppable video calls

Brand ambassador matching, CSAT/PS tracking, instant help

Custom packages

Brands offering expert-led

personal shopping experience

Appliance or complex product

consultations via video

CONFER WITH

Service / Platform

Shoppable video, checkout sync, analytics, abandoned cart follow-up

Yes - on-demand agent via video

Web/app integration for
live video calls

1-click video, mobile-first,
callback scheduling

Not listed, contact for pricing

Stores needing fast on-site video

customer support

Virtual store visits or real-time