VISUALLY
PERSUASIVE
DIGITAL &
PRINT DESIGN
VISUALLY
PERSUASIVE
DIGITAL & PRINT DESIGN

About

s01

I am a visual designer with over ten years of progressive experience across a range of industries, crafting timeless visual communication solutions rooted in strong design fundamentals and research-driven strategy.

Throughout my career I have collaborated with and provided creative direction to diverse teams and individuals including product development teams, manufacturers, company founders, and CEOs. Notable accomplishments include producing a Times Square motion graphic for EduSeek AI, monolith and event collateral for Monster Products at CES 2017, and a custom-designed and fabricated Specialized Demo bike for rally driver Ken Block.

My academic foundation is a BFA in Graphic Design from the Academy of Art University, complemented by certifications in UI/UX design and After Effects motion graphics.

I also bring hands-on experience in product photography, original imagery creation for social media and marketing, and working directly with printers and manufacturers through press checks and production verification. I am additionally capable of prototyping and fabricating packaging and printed materials in-house.

Outside of work, I enjoy cooking and exploring new culinary techniques, growing my own fruits and produce, and taking a hands-on approach to learning from repairing iPhones and iPads, to modifying hardware and software for my 3D printer, to programming Raspberry Pi computers for gaming and home server applications.

I am a visual designer with over ten years of progressive experience across a range of industries, crafting timeless visual communication solutions rooted in strong design fundamentals and research-driven strategy.

Throughout my career I have collaborated with and provided creative direction to diverse teams and individuals including product development teams, manufacturers, company founders, and CEOs. Notable accomplishments include producing a Times Square motion graphic for EduSeek AI, monolith and event collateral for Monster Products at CES 2017, and a custom-designed and fabricated Specialized Demo bike for rally driver Ken Block.

My academic foundation is a BFA in Graphic Design from the Academy of Art University, complemented by certifications in UI/UX design and After Effects motion graphics. I also bring hands-on experience in product photography, original imagery creation for social media and marketing, and working directly with printers and manufacturers through press checks and production verification. I am additionally capable of prototyping and fabricating packaging and printed materials in-house.

Outside of work, I enjoy cooking and exploring new culinary techniques, growing my own fruits and produce, and taking a hands-on approach to learning from repairing iPhones and iPads, to modifying hardware and software for my 3D printer, to programming Raspberry Pi computers for gaming and home server applications.

Years of Experience

10

Degrees/Certifications

03

Years of Experience

10

Degrees/Certifications

03

Years of Experience

10

Degrees/Certifications

03

Expirience

Expirience

01.2013

/

Present

FREELANCE

VISUALLY PERSUASIVE DESIGN

Transforming ideas into polished digital and print design solutions from initial concept to finished deliverable.

01.2013

Present

FREELANCE

VISUALLY PERSUASIVE DESIGN

Transforming ideas into polished digital and print design solutions from initial concept to finished deliverable.

12.2025

/

02.2026

UI/UX DESIGNER / VISUAL DESIGNER

EDUSEEK AI

Evaluated and enhanced an Al-powered tutoring platform's user experience and marketing presence by leading end-to-end design of responsive web interfaces, identifying UX/UI improvements, creating visual assets with AI-assisted tools, and producing motion graphics for large-scale digital displays.

12.2025

02.2026

UI/UX DESIGNER / VISUAL DESIGNER

EDUSEEK AI

Evaluated and enhanced an Al-powered tutoring platform's user experience and marketing presence by leading end-to-end design of responsive web interfaces, identifying UX/UI improvements, creating visual assets with AI-assisted tools, and producing motion graphics for large-scale digital displays.

08.2021

/

09.2024

SENIOR VISUAL DESIGNER

VMK INC.

Designed visually persuasive digital & print marketing assets including Mailchimp email campaigns, landing pages, Google Ads, packaging, and event collateral that drove higher sales, improved conversion rates, and strengthened in-house brand equity while ensuring regulatory compliance.

08.2021

09.2024

SENIOR VISUAL DESIGNER

VMK INC.

Designed visually persuasive digital & print marketing assets including Mailchimp email campaigns, landing pages, Google Ads, packaging, and event collateral that drove higher sales, improved conversion rates, and strengthened in-house brand equity while ensuring regulatory compliance.

08.2021

09.2024

SENIOR VISUAL DESIGNER

VMK INC.

Designed persuasive digital & print marketing assets including Mailchimp email campaigns, landing pages, Google Ads, packaging, and event collateral that drove higher sales, improved conversion rates, and strengthened in-house brand equity while ensuring regulatory compliance.

01.2020

/

06.2020

GRAPHIC DESIGNER

SPARKS

Led graphic design for major event installations, creating optimized visuals for high-profile clients like T-Mobile, Google, and Dolby and collaborated with industrial designers to produce photorealistic 3D-wrapped imagery for large-scale experiential environments.

01.2020

06.2020

GRAPHIC DESIGNER

SPARKS

Led graphic design for major event installations, creating optimized visuals for high-profile clients like T-Mobile, Google, and Dolby and collaborated with industrial designers to produce photorealistic 3D-wrapped imagery for large-scale experiential environments.

11.2016

/

12.2017

SENIOR DESIGNER

MONSTER PRODUCTS

Created print collateral, packaging, and promotional campaigns for Monster Products including CES 2017 assets and seasonal advertising while collaborating directly with the CEO and mentoring junior designers to ensure high-quality, on-brand deliverables.

11.2016

12.2017

SENIOR DESIGNER

MONSTER PRODUCTS

Created print collateral, packaging, and promotional campaigns for Monster Products including CES 2017 assets and seasonal advertising while collaborating directly with the CEO and mentoring junior designers to ensure high-quality, on-brand deliverables.

11.2016

12.2017

SENIOR DESIGNER

MONSTER PRODUCTS

Created print collateral, packaging, and promotional campaigns for Monster Products including CES 2017 assets and seasonal advertising while collaborating directly with the CEO and mentoring junior designers to ensure high-quality, on-brand deliverables.

02.2016

/

10.2016

PRODUCTION ARTIST

SIGNCRAFT

Produced production-ready architectural signage files handling CNC/Enroute outputs, color matching, vinyl-cut artwork, fabrication schematics, and comprehensive preflight preparation for large-format printing.

02.2016

10.2016

PRODUCTION ARTIST

SIGNCRAFT

Produced production-ready architectural signage files handling CNC/Enroute outputs, color matching, vinyl-cut artwork, fabrication schematics, and comprehensive preflight preparation for large-format printing.

04.2015

/

06.2015

CREATIVE DIRECTOR

DYNAMIQ LIGHTING

Developed brand identities and packaging systems, including dielines, cartons, and prototype mockups, supported by comprehensive research into the competitive landscape, target audiences, and overall branding strategy.

04.2015

06.2015

CREATIVE DIRECTOR

DYNAMIQ LIGHTING

Developed brand identities and packaging systems, including dielines, cartons, and prototype mockups, supported by comprehensive research into the competitive landscape, target audiences, and overall branding strategy.

01.2014

/

06.2014

GRAPHIC DESIGN INTERN

SPECIALIZED

Designed innovative packaging systems, product prototypes, bicycle graphics, custom dielines, molds, and 3D-based models including a bespoke paint design for a Specialized Demo bike presented to DC co-founder and rally driver Ken Block.

01.2014

06.2014

GRAPHIC DESIGN INTERN

SPECIALIZED

Designed innovative packaging systems, product prototypes, bicycle graphics, custom dielines, molds, and 3D-based models including a bespoke paint design for a Specialized Demo bike presented to DC co-founder and rally driver Ken Block.

01.2013

/

12.2013

GRAPHIC DESIGNER

THEORY ASSOCIATES

Leads creative teams, overseeing the visual direction of projects, ensuring design standards, and aligning creative solutions with strategic goals.

01.2013

12.2013

GRAPHIC DESIGNER

THEORY ASSOCIATES

Leads creative teams, overseeing the visual direction of projects, ensuring design standards, and aligning creative solutions with strategic goals.

01.2013

12.2013

GRAPHIC DESIGNER

THEORY ASSOCIATES

Produced refined, color-corrected composite imagery and designed retail POP displays, delivering highly accurate, client-ready visuals through meticulous proofing, rapid revisions, and advanced expertise in professional design software.

2013

/

2015

CONTRACT GRAPHIC DESIGNER

STANFORD UNIVERSITY

Designed trifold brochure (2013) promoting the Stanford Health Improvement Program and the course catalog (2015) adhering to established design structure and styles.

2013

2015

CONTRACT GRAPHIC DESIGNER

STANFORD UNIVERSITY

Designed trifold brochure (2013) promoting the Stanford Health Improvement Program and the course catalog (2015) adhering to established design structure and styles.

work

s02

Service

s03

I design visually compelling, strategically driven work that connects brands with their audience. My services include UI design, digital marketing assets, branding, and visual systems, all built with a focus on strong hierarchy, clarity, and performance. The goal is simple: create work that not only looks great, but delivers results.

I design visually compelling, strategically driven work that connects brands with their audience. My services include UI design, digital marketing assets, branding, and visual systems, all built with a focus on strong hierarchy, clarity, and performance. The goal is simple: create work that not only looks great, but delivers results.

Ecommerce

PHARMACEUTICAL

HOSPITALITY

CONSUMER ELECTRONICS

SPORTING GOODS

Marketing

WELLNESS

Fintech

SAAS

Specializaation

Specializaation

DIGITAL DESIGN,

DIGITAL DESIGN,

PRINT DESIGN,

ANd CREATIVE DIRECTION

Process

04

03

02

01

02

03

04

Design and Execution
Creative Concepting
Strategy Development
Discovery

I start by getting to know you and your business in depth. Through an in-depth consultation, I find out your goals, target audience, and unique value proposition. I then conduct comprehensive market research and competitor analysis to inform our strategy

04

03

02

01

02

03

04

Design and Execution
Creative Concepting
Strategy Development
Strategy Development

I collaborate with you to set clear, attainable objectives that align with your business goals. Together, we create a strategic plan that details the project timeline, key milestones, and deliverables, ensuring transparency and clarity throughout the entire process.

04

03

02

01

02

03

04

Design and Execution
Creative Concepting
Strategy Development
Creative Concepting

As a designer, I bring ideas to life with a keen attention to detail, creating visually impressive and functional elements. I present design iterations to you for review and make adjustments based on your wishes, all processes are transparent.

04

03

02

01

02

03

04

Design and Execution
Creative Concepting
Strategy Development
Design and Execution

Understanding Your Vision: We start by getting to know you and your business. Through detailed consultations, we uncover your goals, target audience, and unique selling points. Research and Analysis: We conduct thorough market research and competitor analysis to inform our strategy and ensure your design stands out.

Process

04

03

02

01

02

03

04

Design and Execution
Creative Concepting
Strategy Development
Discovery

I start by getting to know you and your business in depth. Through an in-depth consultation, I find out your goals, target audience, and unique value proposition. I then conduct comprehensive market research and competitor analysis to inform our strategy

I collaborate with you to set clear, attainable objectives that align with your business goals. Together, we create a strategic plan that details the project timeline, key milestones, and deliverables, ensuring transparency and clarity throughout the entire process.

As a designer, I bring ideas to life with a keen attention to detail, creating visually impressive and functional elements. I present design iterations to you for review and make adjustments based on your wishes, all processes are transparent.

Understanding Your Vision: I start by getting to know you and your business. Through detailed consultations, I uncover your goals, target audience, and unique selling points. Research and Analysis: I conduct thorough market research and competitor analysis to inform our strategy and ensure your design stands out.

VISUALLY
PERSUASIVE
DIGITAL &
PRINT DESIGN