During the second round of guerrilla usability testing all participants were able to complete the task successfully without asking for any additional instructions. Participants body language and ease of navigation suggest a familiarity with the basic layout, structure, and functionality of the mobile application prototype. So much so that one participant commented that was like they had used the application before because its structure and layout seemed similar to other e-commerce applications.

Participants completed the first task without issues, but were able to provide feedback about how to possibly increase signup conversion for the app. Two participants suggested highlighting the best rewards or perks of signing up on the splash page and/or hero image on the home screen. Another suggestion to streamline the signup process and make it even simpler was to offer the ability to sign up with Apple & Google id's. While another participant suggested offering an express checkout option for account holders to make purchase at the touch of a button.

The second task given to participants was again successfully completed without any issues. One participant offered an insightful suggestion, which was to offer the ability to save product comparisons to come back to to later for account holders. This suggestion led to the idea that it could be taken one step further, by offering account holders the ability to email themselves a PDF of product comparison to save in their email account.

This could include embedded hyperlinks to take the customer immediately to their shopping cart, so they would only have to interact with one CTA to place their order after having made a purchasing decision. Doing this could potentially avoid customers abandoning their cart or purchase due to seeing to many other products options (choice overload) while trying to complete a purchase.

All participants were able to complete the third task without issue. One participant provide insight into improving the effectiveness of the ride finder feature through the incorporation of a "Height" parameter since it is one of the main parameters for finding a well-suited bike. This participant also suggested including a filtering option for colors, since he typically only purchases certain products in certain colors. While it was not suggested by a participant, the idea of emailing a PDF based on the results provided by the comparison feature could also be extend to the "Ride Finder" feature as well, to increase account signup conversion.

The last task was the most easily completed task, which confirms the idea that users previous familiarity with similar applications structure/design/placement of certain elements "speaks the users language."